TOKYO, May 31, 2018 — Genesis Healthcare Co., Japan’s pioneer genetic testing and research company, today announced the appointment of Michel Mommejat to the position of Chief Marketing Officer (CMO) in its headquarters in Tokyo.
“We are very pleased to welcome Michel Mommejat to the Genesis Healthcare team,” said Dr. Iri Sato Baran, Genesis Healthcare’s Co-Founder and President. “With more than twenty years of experience in marketing with focus on digital, CRM and technology, Michel Mommejat brings a holistic communication skill set to our marketing team, combining passion for strategy, operational excellence and innovation”.
Most recently, Michel Mommejat served as Managing Director for Digital, Data and Technology at McCann Worldgroup in Japan, driving the digital transformation of the group and its portfolio of clients. In previous roles, Michel Mommejat held senior regional APAC positions at leading communication and marketing agencies in Singapore for nine years, including Fleishman Hillard and Wunderman. Furthermore, he is no stranger to Japan, he previously spent 6 years in Tokyo as founding member of TEQUILA and Integer, part of TBWA group.
“2018 is a pivotal year for Genesis Healthcare, incremental marketing investment will strengthen the awareness of our GeneLife product range and Michel Mommejat will play a critical role in accelerating our developments and growth”, commented Dr. Iri Sato Baran on the newly created position of CMO.
In April 2018, Genesis Healthcare hosted its first “DNA Day” in Japan and became one of the official sponsors of the Tohoku Rakuten Golden Eagles. Marketing investment will expand further in the summer with the introduction of a TV commercial and advertising campaign to raise the awareness of GeneLife products and new services.
In addition, Michel Mommejat will drive commercial partnerships and co-marketing initiatives as well as spearhead strategic marketing communications across the region, with focus on Taiwan and SouthEast Asia with the recent opening of Genesis Healthcare’s office in Singapore.
“It is the most exciting time to join Genesis Healthcare”, mentioned Michel Mommejat, “the next few months will witness not only an acceleration of our marketing investment to build our brand awareness, but the introduction of very innovative services to the market as well. It is a true privilege to be a part of such a progressive and cutting-edge biotech firm”.